The Boulevard Wealth Management Story
Our Foundation & the Path We’ve Taken Since
Boulevard Wealth Management began to take shape in 2010 when its founders brought a multi-family office, team-based approach to family financial planning in Minnesota and much of the United States.
From the start, Boulevard has been committed to the highest standard of ethics and transparency, and has adhered to the fiduciary standard in advising clients since inception. Each of the founding members entered the industry working in an investment, bank or insurance brokerage environment. Their disillusionment with traditional financial company structures is what brought Boulevard together and what has driven us to be different.
The Timeline of Our Growth
By 2012, Boulevard had attracted the attention of like-minded practice owners who shared the common bond of advocating for clients, even when it conflicted with agendas set by corporate brokers, planning firms or insurance carriers.
This unwavering client-centric approach coupled with delivering advice stemming from team-based collaboration spanning multiple financial disciplines led to the 2013 merger of Alpha Investment Advisors and Boulevard. This merger brought a relocation to a headquarters in Eden Prairie, Minnesota in order to continue and foster the deep local ties that Alpha Investment Advisors (founded in 1996 by Troy Noor, CFA, CFP®) brought to the table.
The merger increased Boulevard’s Midwestern presence as a full-service portfolio management and planning firm, providing high-end and high-touch risk adjusted portfolio management expertise for its clients.
Later that same year, Boulevard’s mission and its leadership caught the attention of another local firm born of frustration with the traditional industry structures that can work to the disadvantage of the client and consumer.
By 2014, Villars Midwest, an independant boutique client-centric insurance agency run by Derek Villars, CLU, CASL, ChFC, also merged with Boulevard to offer its clients a comprehensive team experience to expand the ability to serve client needs while retaining the client-first focus. This integration brought support for risk transfer strategies that support and enhance client plans within a structure that puts emphasis on portfolio growth thus limiting insurance to only what is really needed.
The culture and commitment to clients are also what attracted Boulevard’s third partner, Brennan McCarthy, CFP® to intern with, accept a position straight out of St. Thomas University, and both buy into the corporation and accept a promotion to Director of Planning over the coming years. Mr. McCarthy brings not only experience, education and credentials, but a refreshing and younger perspective to serving our clients and their varied needs.
Today, Boulevard continues to expand and grow as word travels about the unconventional experience clients enjoy while working with us. While we can help individuals and families with diverse needs, we excel in helping young professionals, business owners, people planning and preparing for retirement or the next phase of their financial life, and those looking to protect and maximize their estate for the benefit of future generations or charitable causes.
We will assist you in understanding your situation, setting goals, and achieving a low-worry financial life. We will enhance the decision-making needed to build lasting wealth for your generation and a legacy for future generations.
The Values We Uphold
- Providing an Unmatched Client Experience - Our team-based approach allows us to guide all aspects of your financial life simultaneously and eliminate conflicting advice to improve your experience and increase the probability of achieving your goals.
- Showcasing Integrity and Honesty - We will act with integrity and honesty in all situations, disclosing all fees and ensuring you receive fair value for those fees.
- Working for You, Our Client - As a fiduciary, we will act in your best interests, recommending strategies to meet your family's needs and reach goals as efficiently as possible.
- Understanding Your Needs - In order to develop a cohesive plan, we will first and foremost seek to understand not just your current financial landscape, but also your perspective, needs, wishes, dreams and goals.
Common or Frequently Asked Questions
Yes. Boulevard Wealth Management operates as a fiduciary, delivering advice and service that furthers your objectives without the influence of outside concerns. A fiduciary is charged with acting only in a clients’ best interest. This contrasts the “suitability” standard used by many investment brokerages and insurance firms where advisors only need to make an argument that their recommendations “fit” a client or don’t cause harm. Further, we do not receive revenue sharing, perks or compensation from any third parties.
We are a full-service wealth management firm operating under Christian values and based in Eden Prairie, Minnesota. Boulevard’s team based approach makes us stand out above other financial advisory firms. Our industry has developed a reputation where advisors tend to be the “jack of all trades, but masters of none.” The Boulevard Team has flipped this philosophy on its head by developing experts in each respective discipline of wealth management - from investments, insurance and financial planning to tax planning and even estate planning.
Yes. For those looking for help with investments and portfolio management, we have a stated minimum of $100,000 of investable assets for new clients. This minimum may be waived for new clients who would still receive enough value from our services to outweigh the cost. This is often true for younger professionals with high potential.
1. Comprehensive Financial Planning
Financial planning projects are completed for a predetermined flat fee. Fee estimates are provided prior to engagement. We begin by conducting an onboarding process to gather all the financial facts as well as your thoughts and perceptions surrounding your financial life. From here, the Boulevard Team will assess and custom build a plan based on your personal financial life, goals and needs. Here the client benefits from a collaborative approach with the insight of multiple experienced and credentialed advors from multiple scopes of excellence. The mutually agreed planning fee becomes payable upon delivery of the plan, but Boulevard will continue to help the client execute on recommendations and advise within the scope of the agreement. Boulevard will add value beyond our planning fees, guaranteed. In the unlikely chance a client does not see a fair exchange of value, we will refund the planning fee of the current engagement. Clients can review their plans regularly through ongoing review meetings, and via the Client Web Portal.
2. Portfolio Advisory Services
Boulevard Wealth Management provides full-service investment management services, with an emphasis on risk management. After a comprehensive assessment of your personal risk tolerance, we implement a systemtic rebalancing approach that allows us to take profits from the areas of the market that have gone up and subsequently buy into areas that are down. Portfolio Advisory Services are billed as a quarterly fee on assets under management, according to the most current fee schedule in our form ADV.
3. Insurance Advisory Services
Boulevard Insurance Advisory Services are unique in their approach. Unlike any other insurance agency, we purposely built our insurance arm to best serve the client, as opposed to being a profit center for the company. Boulevard measures success by the extent we help to increase clients’ assets and portfolios. Thus, we seek to minimize the expense of insurance while still covering the needs that only insurance can fill as identified in a clients’ financial plan. Insurance can be an indispensable tool for some clients, while a completely unnecessary expense for others. We will help you assess your needs while minimizing the expense. To this end, we employ a unique process that allows us to shop the universe of policies available for you and identify the best value for you personally. If we get a surprising or disappointing offer from a carrier, our process allows us to go back and reshop the market with no additional inconvenience to the client, saving you time and money. Further, our in-house experts are highly skilled and experienced in evaluating existing policies for performance and efficiency as well as designing plans and policies for high efficiency to meet a specific personal or corporate goal. It is not one size fits all here.
1. Young ProfessionalsYoung professionals come to us as their financial life begins to get more complex than they are comfortable dealing with or than they have the time or energy to stay on top of. They often find that they earn more money than they spend. Frequently, they are recently married couples with questions around how to save, where to save, how much of a home can we or should we be seeking to purchase and what impact will children have on their plans.
2. Executives With Equity Compensation
As a professional or executive moves up the ladder, equity instruments become commonly offered as part of compensation. To maximize this opportunity, one must carefully watch the market and understand the nuances of these structures and the tax implications and strategies available. Many times, the young professional is offered such compensations and has little to no knowledge of how to maximize this asset. Often these clients have a good understanding of investments, but are too busy to focus on managing the complexities of maximizing such an asset. Boulevard has vast experience and education in this are and can provide enormous value to these clients.
3. Reaching and Maintaining Financial Independence
Often, we are approached by people who have successfully managed their own finances throughout their careers, but would like an expert opinion before leaving their primary occupation. It is common to feel stress and uncertainty when making so many important and often irreversible financial decisions all at once. These clients are often most concerned with questions around: am I financially ready to retire? How can I secure and preserve my nest-egg? When should I claim Social Security? How will I pay for medical expenses and/or major medical insurance? Can I provide for myself AND leave a legacy, if so what is the most efficient way to accomplish this? We frequently receive high praise for not only answering these questions, but providing peace of mind and confidence for our clients.
If you would like to see if Boulevard is a good fit for you personally and if we can add value above and beyond expense, the first step is to reach out and schedule a no obligation, no-cost discovery meeting. This 60-minute meeting is designed to give both you and Boulevard a chance to ask questions, get to know one another, document your “money values,” establish a preliminary understanding of your financial landscape, and discuss fees and services. Together, we will determine and conclude whether Boulevard can add enough value to exceed fees. If there is enough value, we will send you home with our Client Agreement to review and send back if you would like to move forward.